Script and Tea 劇本茶
Project : Corporate Identity 公司形象
Clients : Script and Tea 劇本茶
Role : Graphic Design, Illustrations and interior Design
Year : 2012
The character design is the process which comes after the characterisation and consists in defining the character through his/her physical appearance. We need to consider a character as a little fictional creature, human or not, that aims to please its creator and the public as well.
A functional corporate identity conveys an organization’s ideals, motives and objectives — a sense of what an organization is all about. The advantage of creating a consistent and functional corporate identity is that it ensures an organization will be recognized, remembered and respected.